Viktorija Ignaskina

Certified Product Designer

DipHE in Business – OU (Level 5)
Qualified in UX & UI – UX Design Institute

Bridging Business Goals and User Needs

I am balancing business strategy and user experience through accessible design.

UX Design | Prototyping | User-centered strategies | UX audits | User journey mapping| Wireframing | User Research

VIEW CASE STUDIES

Selected Case Studies

Client: Nanny Nest (Conceptual)

My Role: Led project direction while actively shaping each stage, from research to final design.

Team project: Originally initiated with 3 collaborators. Final execution led by 2 members.

Problem: Solving low trust and rigid booking seen in competitor platforms.

Solution: Addressed user mistrust and rigid booking by designing a transparent, flexible childcare experience.

SUMMARY
FULL CASE STUDY

Client: Road Star Rentals (Conceptual)

My Role: UX Design – from user survey to final prototype.

Solo UX project: Focused on user needs, design strategy, and prototype development

Problem: Competitor analysis revealed users struggled with unclear terms and hard-to-find features.

Solution: Clarified terminology and intuitive feature grouping were introduced to improve navigation and reduce user confusion.

SUMMARY
FULL CASE STUDY

Client: NXN BANK (Conceptual)

My Role: UI Design 

Solo UI project: Focused on visual and interactive elements, accessibility and responsive layout.

Problem: Competitor platforms lacked clear spending insights and simple payment features, leading to user frustration.

Solution: Enhanced accessibility by replacing pie charts with icons and bar visuals, making spending insights clearer and more inclusive for users with vision impairments.

SUMMARY
FULL CASE STUDY

Featured Project Highlights

Trusted care, just a few clicks away.

In this project, the focus is on simplifying the way parents find dependable childcare. The platform bridges the gap between busy families and professional babysitters through an intuitive, quick-booking experience. Prioritising trust, ease, and quality care, the goal is to provide peace of mind with every connection.

Curious to learn more? Dive deeper into this project and explore additional case studies, including a responsive car rental website and a streamlined online banking platform—each designed with usability and impact in mind.

Explore the full portfolio.

Nanny Nest Babysitting Platform Summary

A comprehensive mobile and web platform connecting parents with trusted babysitters in their local area, featuring real-time booking, background verification, and integrated communication tools.

22

Weeks

Project Duration

6

Competitive Websites 

Competitive websites reviewed across three markets: UK, Netherlands, and USA.”

6

Usability Tests

Executed across the UK, Netherlands, and USA.

Key Findings

  • Parents prioritize safety verification and real-time location sharing over price comparison
  • Emergency contact integration reduced booking anxiety significantly
  • Babysitters valued transparent rating system and flexible scheduling tools

66.7%

66.7% of parents occasionally require after-school childcare services.

44.4%

44.4% of parents believe the most challenging aspect of arranging after-school childcare is finding trusted providers.

77.8%

77.8% of parents would like the ability to filter nannies based on specific skills, such as spoken languages or subject-area experience.

Primary User Personas

Maria, Sales Manager

Age: 32 | Kids: 2

Maria, a busy working mum of two young kids, seeks flexible and trustworthy childcare options. She turns to a platform designed to connect parents with reliable sitters in her neighborhood.

Emma is a student

Age: 27 

Emma, a cheerful and energetic sitter with genuine love for children. As a student pursuing a degree in early childhood education, she’s seeking a part-time role that fits her flexible schedule.

Major Pain points

  • The time selection drop-down’s excessive scrolling and lack of precise time options frustrates Maria.
  • The lack of information, especially the absence of nanny images and experience details, creates a significant pain point. Maria feels a lack of trust and may seek alternatives.
  • Facebook groups that connect babysitters and parents are user-friendly but lack security and background checks.
FULL CASE STUDY

Road Star Rentals Summary

A car rental service focused on streamlining the booking experience and simplifying page layouts, making it easier for users to find, select, and reserve vehicles quickly and confidently.

18

weeks

Project Duration

3

Competitive Websites

Conducted a thorough analysis of competitor websites to identify best practices and differentiation opportunities

4

Usability Tests

Facilitated two live usability tests with detailed note-taking, and performed in-depth analysis of two pre-recorded sessions to identify user behaviour patterns.

Key Findings

  • According to research findings, most users compare 1–4 platforms before completing a car booking
  • Some respondents encountered booking challenges due to the company’s policy requiring a credit card, while they only had a debit card available
  • Some users found the terminology confusing and had difficulty understanding terms like ‘damage waiver’

40%

Booking a car took between 5 and 10 minutes

 

93.3%

Booked a car within the last 12 months

20%

Users expressed challenges in interpreting rental options, indicating potential friction in the booking flow

Primary User Personas

Samantha, Retail Manager

Age 59 | books a car 2-3 times a year

Samantha cherishes family travel, often booking rental cars to journey across the UK with her grandchildren, as she doesn’t own a vehicle.

Adam, Financial Consultant

Age 62 | books a car 4-5 times a year

Adam lives in France and typically books a rental car upon arriving in the UK, as his son’s family resides in the countryside and requires a drive to reach.

Major Pain Points

  • The process of booking a car takes longer than expected

  • Users struggle to understand the feature options and terminology

  • Limited payment methods are preventing users from completing

     

FULL CASE STUDY

NXN bank - Responsive interface

A modern banking solution that simplifies money transfers and provides spending insights.

12

Weeks

Project Duration

9

Screens

Key screens were strategically designed to meet user needs

3

Devices

Interface optimized across three device types

Brand Values

  • Clear
  • Playful
  • Trustworthy

Screens

  • Accounts overview
  • Current account
  • My spending

Tools

  • Figma
  • Adobe Illustrator
  • Adobe Photoshop

Design Goals

  • Clarity
  • Engagement
  • Accessibility
FULL CASE STUDY

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